New Traditions Start Here
Kick off new traditions with the gift of Nike this season!
*£100 spend (after discount). Vouchers delivered by email for future use. Max Voucher amount £40. Offer ends 05/12/24 at 23:59. Exclusions apply. Terms and Conditions apply.
Popular In Nike
Mens
Shop the men's Nike collection for effortless sporty, casual style
Womens
With cool styles and designs, feel confident in the women's Nike range today
Kids
Kit the kids out in the latest Nike gear, whether for school, sport or leisure
Nike Mad Voltage
Air Zoom Mercurial, Phantom and Tiempo lining up with a uniform shock of voltage throughout.
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Nike
Since 1971, Nike has been the premier name in sports apparel and footwear. Known world over for the that distinctive Swoosh and that iconic tagline, ‘Just Do It’, Nike is a brand that has continually pushed the boundaries of sportswear technology and helped athletes achieve remarkable things. Nike is trusted by so many sporting superstars, from Michael Jordan and Tiger Woods to Cristiano Ronaldo, Rafael Nadal and so many others, solidifying the brand’s immense popularity and reliability. Nike don’t just stop at sport either, having taken the world of street fashion by storm with the incredible Nike Air Max range, before branching out into stylish casual clothing and must-have accessories to truly dominate their field. Sports Direct is a proud long-term partner of Nike as Europe’s largest sports retailer bringing the world’s largest sportswear brand closer to you, helping everybody rock the Swoosh whatever they’re doing.
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Nike Swim
Get ready to jump back in the pool this year with Nike!
Nike Air Max
Classic and unique, cop yourself some Nike Air Max to compliment your style today
Nike Tech Fleece
Stay warm in Nike's tech fleece range, perfect for casual style and comfort
Nike Air Jordan
Elevate your wardrobe with Air Jordan, for a sleek and put together look
Nike FAQ's
Nike was founded by Phil Knight and Bill Bowerman on January 25th 1964, initially known as Blue Ribbon Sports, before the company changed its name to Nike Inc. on May 30th 1971, inspired by the Greek Goddess of Victory, Nike.