New Traditions Start Here
Kick off new traditions with the gift of adidas this Christmas!
Popular In adidas
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Mens
From coats and t-shirts to trainers and joggers, our men's adidas range has it all
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Womens
Our women's adidas range has all the latest and greatest styles from the 3-Stripes brand
Kids
Our huge adidas kids range has everything they need to rock the 3-Stripes always
Football Boots
Shop the wide range of football boots designed and made by adidas
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adidas
adidas is a brand which needs no introduction. People from all corners of the globe instantly recognise the 3-Stripes as being adidas - a leading name in sports and casual fashion. Ever since Jesse Owens donned a pair of adidas running spikes at the 1936 Olympics, adidas has been at the forefront of the sporting goods world and shows no sign of slowing down. Prominent in pretty much all sports and leisure activities, but with particular dominance in the fields of football, athletics, training, golf, tennis and rugby, adidas is a brand which belongs in everybody's collection. Don't miss out on the latest drops from adidas here at Sports Direct, with all your trainer, clothing, accessories and equipment needs catered for.
Trending In adidas
Trainers
Explore our collection of trainers for men, women and kids
Training
Train like the pros and reach your goals with the adidas training collection
Running
Shop adidas running for all your running gear, from shoes and socks to tops, vests and jackets
Rugby
Elevate your gear with help from our adidas rugby collection.
adidas FAQ's
The word 'adidas' derives from the name of the brand's founder, Adolf 'Adi' Dassler, combining his nickname and the first three letters of his surname to create one of the most famous brand names in history.